Category Archives: Management Success Seminar Reviews
When we signed up for the Management Success program I was crying because I wanted success for my husband, and now here we are, we’ve learned so much! All of the people at Management Success, from the first person from the consulting team who called us, to the person that schedules us for classes, to the workshop instructors, everyone is wonderful, and so helpful and caring. I want to thank Management Success so, so much. My husband is a trained mechanic, I was a hospice nurse, neither of us trained to run a business. I just want to see him succeed, and now he has! We just love Management Success and can’t say enough good things about them!
Mission Viejo, CA
Astonishingly, many women in general have a hard time talking about their successes, especially in the auto industry. I am no different. Maybe it’s because the auto industry seems like such a male-dominated field. However, every year I witness the numbers of women in this profession grow. We shouldn’t stay silent any longer about how this industry offers limitless opportunities for women! The money is great, the schedule can be flexible, and every day is different and stimulating, as well as extremely rewarding.
If my story can inspire more women to become a part of this billion-dollar industry, then I am honored to share my experiences. My name is Lynnetta Rogers and I am a success story in the Automotive/Diesel Repair industry.
My Role in the Automotive Industry
Currently I own two thriving diesel and auto repair shops in New Mexico, even though my state is troubled by economic challenges. In my opinion, one of the main reasons we stay successful is because we promote and hire women at our shop. And why wouldn’t we? Our female customers like to work with women and they feel comfortable around women. Our male customers like working with them just as much. But back when I first started my profession, this wasn’t always the case. I definitely felt the gender stigma. But times are changing for the better. More women are making the decisions about their vehicles. More women are driving the big semi-trucks or becoming owner/operators. This really is an amazing time for women to join this industry.
For those of you who haven’t met me, I do not look like the stereotypical woman who would work in this industry – and there most certainly is a stereotype! I am a small, petite woman who dresses very professionally and is not drenched in grease every day. I am not a mechanic; however, my role at the shop is just as important, if not more so at times. I am the oil that keeps everything running smoothly. I am a ‘numbers’ kind of girl & the numbers in this industry just make sense. No matter how bad the economy gets, people still need a reliable vehicle to get to and from work. That’s why the auto repair industry offers such great job security. If run right, an auto repair shop could be a very profitable business to own. This is where Management Success! made a difference in my life. They helped mold an already ambitious business owner into a very successful ambitious business owner, and trust me, my size or lack thereof has not affected me at all!
My Early Background
As a young girl, I didn’t dream of working in this industry. I guess I had always thought I’d end up as a doctor or a lawyer because my schooling taught me to believe that those were the only credible professions. Thinking back on it now, I can almost laugh, because I never would have been happy doing those things, not when the automotive industry had always been a part of my life because my dad. I used to follow him around everywhere and I was always interested in what he was doing. Some of my earliest memories involve tinkering around in his old garage and riding along with him in the tractor, backhoe, or truck. I was a curious child as well, asking questions like, “what does that lever do?” or, “can I try that, dad?” When I got a little older, I knew my way well enough around the garage to start helping out and handing him tools he needed, like a 5/16” wrench or a ¾” deep impact socket. I was always happy to help him and the inside of his tool box became comfortable to me, his garage like a second home. As a little girl, I didn’t want to be inside baking or cleaning, not when dad was outside teaching me new and exciting things.
In high school, I studied very hard and went off to college with a scholarship studying micro-biology and physics. But college did not hold my interest for very long and I became bored with the monotonous class schedule. I didn’t want to become a doctor or a lawyer, or even a scientist. In fact, at that point in my life, I saw that I didn’t really need a formal college education to make good money in this world as long as I had the motivation, a good head on my shoulders, and a tolerance for getting a little dirty.
My Entry into the Automotive Industry
College isn’t for everyone and it just didn’t push me or reward me in the same way as working as a receptionist at my Uncle’s gravel yard did during summer vacation. One day when all the guys were out at lunch, a customer came in looking for a load of gravel. Instead of telling him he had to wait, I took the initiative and never thought twice about getting on the loader and loading that customer up with his gravel. So here I was, a 5’2”, 98-lb. girl, operating heavy machinery, shocking this poor man senseless. The man was so impressed with what I did he kept coming back even when he didn’t need gravel just to watch me use that loader. I loved that feeling of accomplishment & showing others I could do it even though I wasn’t a man. I loved the heavy machinery and the hands-on work. I never looked back after that and my job title steadily rose from simply being a receptionist. I had finally found my passion. Later on, I worked as a bookkeeper for a local truck stop in my area and was quickly promoted to manager.
Starting My Own Shop
This is the part of the story where I introduce you to my husband, David, who had been working as a lead tech at a dealership in Albuquerque. He also had big dreams, motivation, and a good head on his shoulders. But because he was so valuable on the floor at the dealership, he was continuously passed up for management opportunities. They didn’t want to lose him, so they held him back. Their mistake was our ticket to business ownership. Together we built 2nd-to-None Service, a diesel repair shop in our local town of Moriarty, in 2007. It was a huge leap of faith and it wasn’t easy, but with his super tech skills and my bookkeeping abilities, we knew we had to try. We wanted to have something of our own, something worth the sweat and blood. On our journey to running a stable and profitable shop, we wouldn’t have been as successful without the help of Management Success! They gave us the training, knowledge, and tools to be where we are today. Currently we have two locations, with more planned for the future. Our dream of owning a shop, along with spending more time with our children, is now a reality.
What the Automotive Industry Offers Women
In conclusion, this industry needs women! The possibilities are endless, the money is excellent, and the schedule can be flexible if you have kids at home. There is never a dull day at the shop – every customer, vehicle, and issue is different. Learning how to excel in this career path is no different from succeeding in any other as long as you have motivation, sound judgment, and have no fear of getting a little dirty.
Whether you love dealing with people as a Service Writer, enjoy creating marketing pieces, are adept at numbers and finances, excel at managing businesses, or like being creative and fixing things with your hands as a technician, the automotive industry has it all. When people ask me why a woman would want to be in this industry, my answer is always, “WHY NOT?” Let’s create your own success story!
When my husband and I started our business 15 years ago, I was still working in Corporate America, 65+ hours a week, traveling all over the United States and Canada. The time that I was home, I would spend at the shop catching up on paperwork and billing. My husband did some of the basic billings but he saved the more complicated ones for me. That meant the billings were very delayed, which meant money was more delayed. This lasted for a couple of years and then there was a down turn in the Truck Production Industry where I worked, so I volunteered for a layoff, and focused on our own business.
For the next 8 years we muddled through our business, knowing that if we had money in the check book we were doing good, and if we didn’t, well we just needed to work longer and harder to make it happen. After the 1st year in business we grossed $316,045 in sales, after 5 years in business $662,484 in gross sales, but in 2009 we only grossed $544,370. At the end of ’09 we were contacted by Management Success and we convinced that we needed to go to this seminar. We were tired of trying to make things work. My husband used to tell customers that for the price of a Coke they could buy the business. I remember telling my husband that if we went to this seminar he had to promise me that he would go and listen with open ears. He promised, we went, and he listened. Needless to say, we signed up for the program and did some of the things that they wanted us to do. Our business got better, that year we grossed $702,873 in Sales, we went to classes and learned more and implemented more, and our sales went up again. The next year we grossed $831,138 in sales, and again we went for more classes and implemented more and our sales went up again, with our sales grossing $976,805 for 2012. Again we went to more classes and implemented more, and our sales went up again grossing $1,207,649 for 2013.
That sounds impressive, right; well that is only part of the story. My husband had always been a tech and his management skills were nonexistent. The evolution of his management skills has been amazing to watch. He still shocks me how he handles situations now. At the same time that he was evolving, so were my business skills. I look back now and wonder how we ever stayed in business and how many business decisions that we made which actually backfired on us.
Being in a male dominated world I could have had a tough time fitting in, but I fit in because I was expected to by myself and my husband. And he gave me the respect that was deserving of my efforts. I came to work, I learned everything I could, and I enjoyed working with the customers. At first there were some rough customers, who liked to use a lot of foul language, however, the more I was among them, the less they swore! It is all about how you handle yourself, and how much you respect yourself. Those two attributes will carry you a long way in your success. As I look back on where we were in the beginning and where we are now, it just amazes me the progress we have made. Do we have more to do, you bet. It is an evolving world that we live and work in and if you don’t change you will get left behind.
I was invited to the “How to Increase Your Profits Seminar” that is presented by Management Success and I decided to go. I’m glad I did because I have learned so many tools that help me every day at my shop and which have made me a better owner. Until I went to the seminar no one had told me what I could or should make or where I should be spending my advertising dollars.
Now since going to the seminar I am making really good money and I’m able to take time off work to spend with my 3 children. When I go back to the shop things are under control and my staff hasn’t even missed me. I am able to leave the shop for a week and not worry about it. This is exactly what I wanted!
Janice and I have owned a shop in Michigan for 32 years. Our shop had always provided a good living for us. In return, I must say we also worked very hard to sustain the shop. We came to realize we were working for the shop and we were working harder all the time. I became frustrated that I did not know how to take my shop to the next level. I wanted to make the shop run better and remain profitable without increasing my hours.
Both of us worked a lot of hours already and dealt with a lot of stress. I thought that’s what it takes to run a small business. I WAS WRONG. Janice convinced me to take a seminar by Management Success! We now understand that we have to run the business, not let the business run us and we’ve learned how!
It’s much more enjoyable to come to work and know how to run things. Now I know how to deal with the problems and how to fix them when one rises up, which is a lot less these days. I actually like going to my shop now and look forward to the future.
Going to the seminar was one of the best things I’ve ever done!
After I went to the Management Success seminar, things started improving in my shop right away. The seminar covered many topics, all of which are vital to running a good business. I was amazed with simple changes such as proper pricing and knowing how to operate more efficiently, that I could then get more out of every car, making every car count. I made more money with the same number of cars!
The first of my goals I achieved was that now my wife no longer has to work and is spending more time with the family. The second being I wanted to purchase the building my shop is in, which I have now done, and just recently I was able to acquire another shop.
I know today is a tough time for many businesses and fellow shop owners. What I learned from the seminar has allowed me to be able to keep growing my business even in this tough economy. I encourage you to attend this seminar so that you too can achieve the dream of being a successful shop owner.
The “How to Increase Your Profits” Seminar gave me a lot of things to think about. It definitely shook my mind loose and got me thinking. I learned several tools to use to change my shop and really move it in the direction I wanted. I was able to use these tools to get my shop organized and make it successful. Now I also see things more clearly and when situations arise I am able to handle them much quicker.
And the results speak for themselves. Our monthly gross sales doubled! So I DEFINITELY would recommend that you go to this seminar.
This is the way I felt about my business a number of years ago. I was at the end of my rope. I hadn’t had a vacation in 13 years and I was working at least 70 hours a week, doing everything in the shop. My outlook on the business and life was bleak. I was ready to get out back then.
I then attended the weekend seminar given by Management Success! The speaker really knew shops and was very familiar with the day–to–day operations. He knew well all the problems and situations I had been running into with my business.
The information I got at the seminar was invaluable. I learned how to hire good employees, how to organize my shop and make it run without all the problems I’d been having. I also found out how to market to the right customers effectively. Since the seminar, I’ve been actually running my shop instead of just working in it. My customers get better service now, I’m more in control of what’s going on and the shop is making good money.
At the “How to Increase Your Profits” seminar they put things into a framework that I could understand and they offered solutions using statistical analysis, which were easy to follow. From firsthand experience, they have assessed all the problems that any shop owner would face in their business. They went over employee handling and how to increase their production. They went over the 10 steps of how to increase shop efficiency without spending any money. Mainly, they made me think like an owner rather than a technician.
You have worked hard building your business. The Management Success seminar is the most effective tool – that I know of – that you can use to make your business more efficient and more profitable. I strongly recommend that you attend this seminar and start to learn how to really run your shop.
“After 43 years in the business and 30 years of owning my own shop, I have had it—I am going to sell my business.”
That is what I was thinking when I picked up the flyer from Management Success! I was an employee working for my own shop. I was still working on cars and handling customers and just making a living.
I decided to go to the seminar and talked my wife into going with me. Wow! The seminar was a real eye opener! My life has changed. At the seminar, my wife became excited and decided that I needed a promotional person and she decided to hire herself! I was rejuvenated. I learned so much.
Since attending the seminar, there have been major changes in the business. The most important of which is my attitude and interest in making my business the success that I envisioned when I started it, those many, many years ago. My wife now handles the promotion of the shop. We improved our production and how we handle our customers.